PM: An Intimate Journal for Production Managers, Art Directors..., 1938 [Paul Rand]

PM: An Intimate Journal for Production Managers, Art Directors and their Associates, Vol. IV, No. 9, Oct–Nov, 1938. PM Publishing Co., New York. 5.375 x  7.875, pp. 83 with trade advertising. Wrap-around cover design by Paul Rand. PM (later called A-D for art director) was America's leading graphic design trade journal featuring ambitious work and Modern sensibilities between 1934–42. Featuring the influential, (16) page letterpress printed insert designed and illustrated by Paul Rand — the first of it’s kind to feature the young, 24-year-old homegrown designer. Introduction by unknown author discusses Rand’s modern influences and shared beliefs: ”One thing is certain, however, and this Paul Rand insists upon: it is wrong and uneconomical, from the aesthetic point of view, merely to “borrow” or separate from context without understanding the factors which brought the original into being.” Illustrated with (22) works by Rand: editorial pages, magazine covers, poster, trademarks, brochures and booklets and packaging. With an original, full-page advertisement for the New York printer, The Kenilworth Press Inc. located at 305 East 46th Street. Additional articles unrelated to Rand are included.  Featuring Rand’s iconic, 4-color, wrap-around cover design. “Seeing Stripes: Nature has striped the zebra. Man has striped his flag and awnings, ties and shirts. For the typographer, stripes are rules; for the architect they are a means of creating optical illusions. Stripes are dazzling, sometimes hypnotic, usually happy. They are universal. They have adorned the walls of houses, churches, and mosques. Stripes attract attention.” (Rand, 1985, pp. 39) A very good, original vintage journal with a gently rubbed spine and some soiling to the covers. The first page has been lightly skinned along the spine juncture. Oddly, there is one cut-out on page 11/12 resulting in two (one on each side of the page) of Rand’s works removed; an Esquire folder and booklet. Condition noted and price adjusted.