
The Purpose Project Bundle
Leading companies are competing on strategic purpose. This trio of books shares case studies from leading companies such as Lyft, Kroger, Patagonia, Warby Parker and others. The bundle also includes original market research making the case for this major shift in priorities. Here's what people have to say about these books: "Many business-book acronyms feel forced and artificial, but this is authentic and appropriate, representing a five-part framework for implementing a purpose-driven business. Primo is adept at describing the author's components practically, deftly moving from big-picture ideas to specific details of implementation. Concise chapters offer cited research and examples. The most impressive part of the book, though, is the storytelling the author uses to make her points." -Kirkus Reviews"The one book you should read to learn how Fortune 500 leaders implement purpose."-John Holmes, President & CEO | AAR Corp."Packed with insights on corporate purpose— for novice