ADAPT: Scaling Purpose in a Divisive World

​​ADAPT: Scaling Purpose in a Divisive World represents the most up-to-date, cutting edge thinking on corporate purpose. ADAPT is both a framework for mastering corporate purpose and a way to achieve a more resilient, adaptable business. Filled with original research, ADAPT reveals insights from 17 contributors providing new thoughts on building and mastering purpose ,  from Microsoft, the most valued company in the world, to Nike, arguably the most culturally relevant company in the world. The ADAPT framework will help both the novice and the advanced thinker put in context insights on culture, controversy, ESG, DEI, Covid-19 ,  and how to catapult purpose in business. If you are interested in corporate purpose, then this is the one book you should read.