CALP: The Sales Process and Building Relationships

As a leasing professional, a significant part of your job involves "selling"--that is, turning a prospective resident into a resident. An effective sales approach is relationship-based and allows you to utilize your specialized knowledge to sell successfully. Key concepts taught in the module include: Getting to know a prospective resident's needs Matching your community's features to a prospective resident's needs Properly conducting a positive move-in experience Supporting the needs of residents after the lease is signed  Note: This is an individual course module for the CALP credential. See CALP Online for credential requirements.