Inside Steve's Brain

Steve Jobs has turned his personality traits into a business philosophy. Here s how he does it. It s hard to believe that one man revolutionized computers in the 1970s and 80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary. Inside Steve s Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobs not his heart or his famous temper, but his mind. So what s really inside Steve s brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it s a fascinating bundle of contradictions. Jobs is an elitist who thinks most people are bozos but he makes gadgets so easy to use, a bozo can master them. He s a mercurial obsessive with a filthy temper but he forges deep par