Segment by Customer Lifetime Value with Klaviyo in Shopify

Segment by Customer Lifetime Value with Klaviyo in Shopify Customer Lifetime Value (CLV) can be a powerful tool to use in segmentation. It is the total amount, both past and predicted, that a customer has & will purchase from your brand over time. Dive into this Klaviyo based segmentation service by HulkApps & use predicted CLV to send targeted campaigns to customers who will likely spend a certain amount over a year. Make a Schedule Klaviyo Services Dynamic segments updates The 'Customer Lifetime Value' Klaviyo Segment will automatically update, unlike other segments created using different ESP's, so you can think less about managing lists manually and instead focus your time on new ideas. Here’s what value it offers: Balance acquisition and optimization Improve retention Craft purposeful emails Kick-start your game! Measure up the expected CLV of all segment members, and you can get the expected revenue for the next year from customers in this segment. Estimate the returns First, an average of the Churn Risk Prediction values. Subtract this average, then, from 1. Multiply the outcome in the segment by the number of people. This will result in the number of customers who are expected to return. Uncover new opportunities When you know your CLV, you can increase it. Work on retaining your existing customers through email marketing and more. You still want new store visitors, customers, loyal consumers, but don’t forget about the existing ones.