Create Location-Based Segment with Klaviyo in Shopify

Create Location-Based Segment with Klaviyo in Shopify When everything is digital, it’s no wonder consumers long for meaningful in-person experiences. Whether they have stores, run events, or want to mobilize local contacts, each face-to-face is an opportunity to build brand equity and create a unique connection with your customers. With location-based segment in Klaviyo, our experts will make it easier than ever to send locationally relevant communication to your contacts & much more. Make a Schedule Klaviyo Services Get local with regionally specific marketing Our Klaviyo Shopify experts will help you hone in on specific customer segments with targeted offers while improving the customer experience for a population that increasingly values instant gratification. Here’s what it offers: Improve customer experience Implement geofencing Enhanced targeting Leverage seasonality Let's assume that in southern California and Boston, you market apparel, and your two main groups of customers are located, and your inventory varies seasonally. You'll want to treat these two groups differently if you're marketing new winter products-hats and gloves may not be an ideal fit for winter in LA, but they are definitely necessary for winters in New England. Leverage holidays You'll want to prepare for variations in national holidays if you have a broad international audience. When you know which countries your customers are in, you can decide to take advantage of any local holidays with sales and other promotions. Leverage brick-and-mortar locations There are also a handful of brick-and-mortar locations in several eCommerce shops. You should send subscribers emails in the region outlining any future activities, in-store deals, or openings to drive traffic to your stores.