
E077 Providing Exceptional Customer Service
Sneak PeekTo view customer service simply as a process of responding to questions and handling complaints is to miss out on a critical opportunity to maximize your competitive advantage. The ultimate goal of developing steady, repeat business can only be accomplished by creating a consistently satisfying experience for your customers.Successful companies understand that exceptional customer service is an all encompassing, organizational endeavor. It requires a culture that consistently and honestly reinforces the idea that every department is a customer service department.Exceptional customer service anticipates and satisfies customer needs before they are fully understood or expressed by the customer. This requires more than an understanding of the business that you’re in; it also requires an understanding of each customer’s unique situation and the needs that arise from it . . . When To UseHow to deliver outstanding customer service with using skills that make it happen while reduci