Frida is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a solution-based brand. The 411 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-won't-stop-screaming brand.
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![Motherload[ed] Hospital Bag - Frida | The fuss stops here.](https://cdn.shopify.com/s/files/1/0162/3257/9120/files/Motherload_ed_Hospital_Bag__B0C3K5L66J_Frame_1_300x.jpg?v=1720805027)
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