Canada TikTok Marketing 2022

TikTok’s audience in Canada has skyrocketed. It’s already bigger than Snapchat’s and will overtake Twitter’s next year to become the third most used social network in the country. Understanding what makes TikTok resonate with users is crucial to reaching audiences and driving sales from the platform. 3 KEY QUESTIONS THIS REPORT WILL ANSWER How many people in Canada use TikTok, and what are the most common ways they use the platform? What are the advertising and commerce opportunities for brands and marketers on TikTok? What are the best practices for engaging with TikTok users? KEY STAT: There will be 8.3 million TikTok users in Canada in 2022—1.1 million more than we expected in our forecast from last fall. Table of Contents Executive Summary Key Points TikTok’s Canadian Audience Is Now Too Big to Ignore The Advertising Opportunity: Brands Take a Deep Dive Into Paid and Organic Promotion Creator Partnerships: The Key to Brand Relevance TikTok Is Adding Fuel to Social Buying How Br