TikTok Marketing in the UK 2022

The TikTok train continues to gather steam, with growing user numbers, engagement rates, and ad revenues. But UK marketers have a lot to consider when marketing on TikTok—where catching the eye of users is an entirely different proposition than it is on other social platforms.3 KEY QUESTIONS THIS REPORT WILL ANSWERHow big is the TikTok opportunity for marketers in the UK?What are some of the platform traits and trends that brands and marketers need to track?What should a TikTok marketing strategy look like? KEY STAT: UK adult TikTok users will spend an average of 49 minutes per day on the platform in 2022, well ahead of all other social network users. Table of Contents Key Points Ad Revenues Are Skyrocketing, Thanks to High User Engagement Keep the Creator Economy and Social Commerce Top of Mind How to Incorporate TikTok Into a Marketing Strategy Insider Intelligence Interviews Read Next Sources Media Gallery Charts in the Report Social Networks: Average Time Spent by Users in the U