
Category Management Program - Level 1 (Basics)
Immerse yourself in a comprehensive curriculum that establishes a strong foundation in the category management process, analytics, and presentation skills. This set of foundational courses is tailored to meet the essential learning needs for a fundamental understanding of category management for retailers, suppliers, distributors, solution providers and those wanting to enter the industry. Essential and highly relevant for all in retail and CPG – elevate your expertise! Target Audience: Retail professionals Category management practitioners Sales, marketing and shopper experts A certificate of completion will be issued for each course and the overall Level 1 program. Key Learning Objectives: Develop proficiency in category management principles. Acquire analytical skills for effective decision-making. Enhance presentation skills for impactful communication. On-Demand Courses Included Category Management Overview Retailer Strategy Category Definition & Segmentation