Wine Marketing and Sales Third Edition Strategic Planning Tools and Teaching Supplement: PDF Slide Decks 1-25

General description of slide presentations, written by co-author Paul Wagner, founder of Balzac Communications, whose clients include some of the most important wine brands in the world. Complete table of contents follow the description. "These lectures are numbered more or less according to the chapters of Wine Marketing & Sales.  They are not always directly related to all the material in the book, and also feature some supplementary content.  In other words, these lectures help put the book into context, explain its themes, are seamlessly adaptable to courses which assign the book as a main text; but also can be used as stand alone outlines for sales and marketing meetings, and teaching tools for staff trainings.  "Over the years, I have learned that most people in the business of wine have completely missed a key component of marketing:  that to do marketing well, you have to do something different to stand out from the crowd.  And in wine, the crowd is huge!  So much of the fo