Wine Marketing and Sales 3rd Edition
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Food, Beverages & Tobacco / Beverages

Wine Marketing and Sales 3rd Edition

$75.00
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Liz Thach, Janeen Olsen, and Paul Wagner 7 x 10”, 446pp., black and white illustrations, fully indexed “It’s crucial to understand how to make a winery stand out from the crowd, and yet fit into people’s lifestyles in an enjoyable, meaningful way. This book does all of that...and more.” -Robert Mondavi The current US and global wine markets are practically unrecognizable from when the second edition of this text was published. Wineries can ship directly to their consumers in 45 US states. Seventy percent of Americans are online. Advanced packaging tech can reveal chemical spoilage, verify provenance, and can even talk (virtually). This new, third edition of the bestselling wine marketing book in the English language explores these and many more new and surprising features of the modern wine marketing landscape. Social Media Marketing & Ecommerce Digital Marketing & Wine Delivery Applications New Trends in Packaging, e.g. Augmented Reality Labeling Sales and Marketing Metrics C

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