A/E Strategic Planning Cookbook

Overview If you're interested in staying ahead of the competition, then you need to plan your business strategically. Effective strategic planning analyzes, addresses, and improves every aspect of a firm for both the short- and long-term.   Zweig Group's A/E Strategic Planning Cookbook demystifies the strategic planning process by providing a step-by-step road map to creating an effective strategic plan for your A/E firm. You'll learn what strategic planning really involves, and what common pitfalls to avoid. This one-stop guide also contains real-world case studies, offering rare insight into the strategic planning processes that successful firms of all types and sizes are using today.   Summary of what's Inside: Learn what strategic planning is and what common pitfalls to avoid How to use strategic planning to create more value for your A/E firm Understand the issues you should be addressing in your firm's strategic plan Develop mission and vision statements that define