Trinity Repertory Company (2007)

In August of 2007, the new leadership of Trinity Repertory Company (Trinity) was running an organization that was full of contradictions. Recently appointed artistic director Curt Columbus had just completed his first full season and had been joined mid year by new executive director, Michael Gennaro. The FY07 season was an artistic success; it had played to enthusiastic audience and critical acclaim. Performances were sold at an average 93% capacity, ticket sales had earned more than $400,000 over goals, and subscriptions had increased 18% from three years prior. To top it off, staff morale was higher than it had been in years. Concurrently, however, the contributed revenue was short its goal by over $250,000, they had upwards of $3 million in debt, the $3 million line of credit would soon be fully tapped, the endowment was far below what they felt was the appropriate level, and the theatre was years behind in fire code updates and accessibility requirements. With support from Gennaro