Marketing Management: A Finance Emphasis

SPECIFICATION: Publisher : Jaico Publishing House By: B.K. Chatterjee (Author) Binding : Paperback Language : English Edition : 1989 Pages :  554 pages Size : : 20 x 14 x 4 cm ISBN-10 : 8172246544 ISBN-13 :  978-8172246549 DESCRIPTION: Marketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques in financial management and management accounting.