MATRIX Keep Me Vivid Conditioner

WHAT IT IS: Matrix’s Keep Me Vivid Color Preserving Shampoo with optimal color retention properties extends the longevity of brightness in a variety of color treated hair. WHAT IT DOES: • Fade fighting technology keeps high maintenance colors vibrant for longer. • Sulfate free technology maintains bright, vibrant hair colors for an extended period of time. • Retains vibrant hair color for up to 65 days and for up to 21 washes for long-lasting color and added shine. • Locks in all hair colors from reds, pastels, blondes and brunettes. WHAT ELSE YOU NEED TO KNOW: • Keep Me Vivid is a professional haircare system formulated with silk amino acids that lock in vibrant colors and protect from fading in between salon visits. • The Keep Me Vivid System includes a Shampoo, Conditioner, Velvetizer and Lamination Spray. • The products feature a fragrance with notes of vanilla, coconut and cotton candy. HOW TO USE: Daily use for clean and gentle nourishment. INGREDIENT: AQUA / WATER /EAU CETEARYL