John Paul Mitchell Systems Platinum Blonde Shampoo

PRODUCT DETAILS: Brightens Blonde, Gray or White HairA combination of extremely mild surfactants gently cleanses and cares for color-treated and natural hair with platinum pigments. Helps brighten whites and grays and neutralize warmth in ultra pale blondes. HOW TO USE: Wet hair. Lather and allow to remain on hair for 1-5 minutes. Rinse. FEATURES & BENEFITS: *Brightens - Cool violet pigments help to brighten and/or enhance blonde, gray or white hair while neutralizing yellow tones.*Hydrates and Adds Shine - A powerful combination of conditioning agents and extracts provides ample moisture and intensified shine.*Gently Cleanses - Mild ingredients cleanse while retaining moisture and softening the hair. INGREDIENTS: Sodium Myreth Sulfate: Extremely mild cleansing agent.Cocamide MEA: Mild cleansing agent.Cocamidopropyl Betaine: Foam booster.Glycerin: An emollient and humectant derived from vegetable oil that helps lock in moisture in both hair and skin.Activated Botanical Moist