Customers Win, Suppliers Win: Lessons from one of IBM's Most Successful Strategic Account Managers

In this book, Noel Capon, the world’s leading academic expert on account management, together with Gus Maikish, an extraordinarily successful global account manager, provides a comprehensive guide to account management excellence. It covers critical topics such as the intellectual capital demands, leadership requirements, and often-overlooked ethical dimensions that are essential for achieving win-win outcomes for both suppliers and customers.