Customer-Centric Selling (2nd Edition)

"Consultative selling is fundamentally different from traditional, transaction-based selling. This book focuses on the concepts and skills needed to establish, build, and benefit from truly consultative partnerships." —Jeff Krawitz This book examines all aspects of implementing a professional consultative sales organization. It can be read cover-to-cover for a comprehensive perspective, or chapter-by-chapter for a more topical view, based on your needs and interests. A new section has been added addressing selling in a virtual world of audio-only and zoom meetings. It is divided into three Parts: Part A: “The Worlds of Selling and Sales” compares traditional to consultative selling. While each approach is tasked with generating revenue for their company, how they accomplish that, and what other tasks they do, are fundamentally different. Part A provides a context for many of the concepts and skills offered throughout the text. Part B: “Consultative Selling and the Buy Process