Samsung 55" 4K HDR QLED Smart TV

Discover Bold and Accurate Colour Dual LED technology uncovers bold contrast and accurate colour. Brightest whites, deep blacks and all colours in fine detail. Samsung's QLED is certified to deliver 100% colour volume. QLED technology, unlike others, is able to transform light into breath-taking colour without degradation over time. Genuine Cinematic Colour Made from Over a Billion Shades Experience minimalistic style with a stunning clean back, no messy cables and a near bezel-less design that only leaves you to enjoy the beautiful picture. A TV Designed and Crafted to Look Perfect from any Angle For the first time, Bixby, Alexa and Google Assistant are all built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced hands-free voice control in your connected home. Changing the volume, source, channel and more is as easy as asking. Interact and Control your TV with your Favourite Voice Assistant. Samsung Ambient Mode turns your TV screen into a d