CAM V2: Marketing

This course provides a comprehensive introduction to the core principles of marketing, including market research, consumer behavior, branding, digital marketing, and strategic planning. Through case studies, real-world applications, and hands-on projects, participants will gain the skills necessary to create and implement successful marketing plans in today's dynamic business environment. Key concepts include: Developing effective marketing campaigns Analyzing market trends Applying innovative strategies to engage target audiences Note: This is an individual course module for the CAM credential. See CAM Online for certificate requirements. The 6-month credential candidacy period begins on the purchase date of a student's first CAM module. Once all seven CAM modules are successfully completed, students should send their Visto transcripts to education@naahq.org. For more information on the CAM credential, including the candidacy policy, application instructions and exam scheduling,