A Taste for America's Wine ~ What Consumers Want & How the US Competes in the Global Wine Market

"A Taste for America's Wine" - A General Session on Marketing What Consumers Want & How the US Competes in the Global Wine Market ~ A View From Europe - American Export Opportunities and the EU's Response, Paul Molleman, Marketing Director-Europe, Wine Institute ~ Retailer Perspective - Price, Quality Brand - Competing for the US Consumer, Ron Loutherback, President, Wineclub ~ Selling Wine in Restaurants - A Strategic Battleground in the Market Share Fight, Tim Gannon, Executive Vice President & Founder, Outback Steak House Restaurants