(2-AUDIO CD DISC SET) The Wine Industry at the Beginning of the 21st Century: A Fast Ride in a New Direction

Budget-minded consumers dramatically changed the landscape for wine sales in 2003. Quality wine at a good price available at a variety of retail outlets presents tremendous opportunities for expansion of the wine consumer base and a healthy wine industry. This session will look at the challenge of producing and marketing quality wine at various price points with innovation, technology and sustainable, efficient practices.