The Elevate Bulb

Simon Morris's amazing lamp design brings the spirit of a bright idea to life through the magic of magnets. Eureka! Often accompanied by a wide-eyed expression and a raised index finger, a light bulb floating over someone's head is cartoon shorthand for "eureka!" Simon Morris's amazing lamp design brings that spirit of a bright idea to life through inspired design. Through the mysterious power of magnets, an LED bulb floats above a quartersawn oak base. Even more magical, the bulb is powered from the base through electrical induction—no batteries required. Turn the light on and off with a light touch on the base, and don't worry about its lifespan: The warm, steady light is rated to last 50,000 hours. Designed in Sweden. Made in China.           About the maker At 16, American-born, Stockholm-based designer Simon Morris dreamed of having a hoverboard. He began experimenting with magnet prototypes, eventually building a hoverboard 15 years later that floated (even if he was unable