EBOOK - EMAIL MARKETING

What is Email Marketing?What is email marketing? Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.Much of the spam email we all get proclaiming 'deals' on this, and that is a good example of email marketing at its worst; the mindless email barrage. Email Marketing Can Be PersonalizedParticular groups of customers can be targeted or even individuals. Offering individual customers special deals on merchandise and/or services on the customer's birthday, for instance, is one example of email marketing personalization. (A restaurant might send an email to customers on their birth