Realizing Brand India - The Changing Face of Contemporary India

Author: Sharif D RangnekarEditor(s): Sharif D RangnekarPublisher: RupaYear: 2005Language: EnglishPages: 188ISBN/UPC (if available): 8129106108 DescriptionThere are all kinds of punctuations in India, but never a full stop. It is a constant evolution of a nation that lives with poverty, austerity and prosperity-the latter being the new paradigm in contemporary India.India is no more just a nation of snake charmers, the Taj Mahal, poverty, a bureaucracy that dwarfs the population of many nations, and a history that lives on into the present. Never has India attracted as much global focus as it has over the past couple of years. It is not just of story of being a flavour, but also one of a marked perception change that is being recognized in quarters within and outside the country.This anthology captures the drivers that redefine the country and its people, while creating a new space of relevance in the world, making its people proud of being part of a revved up nation. Realizing Brand In