La Belle Journée: Gazette du Bon Ton 1920

Title: La Belle Journée Author: Gazette du Bon Ton Date: 1920 Medium: Pochoir print Condition: Excellent - light age toning Inches: 6 x 8 [Image] Centimeters: 15.24 x 20.32 [Image] Product ID: 316005 La Belle Journée Robe d'été, de Paul Poiret No. 5 de la Gazette du Bon Ton. Juin 1920. — Pl. 58 ... "The Beautiful DaySummer dress, by Paul PoiretNo. 5 of the Gazette du Bon Ton. June 1920. — Pl. 58"   Image from the Gazette du Bon Ton (roughly “The Journal of Good Taste”), a magazine which catered to Parisian high society through its sumptuous depictions of luxury French fashion. This exclusive publication, which charged today’s equivalent of over $400 per yearly subscription, ran from 1912-1925, breaking between 1915 and 1920 due to the onset of World War I. Each issue’s ten color plates showcased the designs of leading French fashion houses such as Worth, Beer, Poiret, and Dœuillet. The magazine’s whimsical illustrations featured real articles of clothing which would ha