Brilliant Black® Charcoal Toothpaste with Micro-Hydroxyapatite – Fluoride-Free Natural Whitening, Enamel Remineralization & Sensitive Teeth Relief

You asked. We listened.We took your feedback and elevated our beloved vegan and cruelty-free formula into a next-level oral care experience. Now powered by micro-hydroxyapatite, our toothpaste naturally whitens, strengthens enamel, and supports whole-mouth wellness. Why You’ll Love It Our new high-grade formulation is fluoride-free, nanoparticle-free, and packed with clean, functional ingredients that are clinically studied and safe for sensitive teeth. It’s the perfect balance of detoxifying power and enamel-friendly care. Hydroxyapatite (HAp): A biocompatible, non-toxic fluoride alternative that helps rebuild enamel, prevent cavities, and reduce sensitivity. Charcoal (pharmaceutical-grade): Gently lifts surface stains caused by coffee, wine, and aging—without damaging enamel. Xylitol (birch-derived): Inhibits bad bacteria and supports remineralization. Sodium Bicarbonate: Naturally balances pH and freshens breath. Peppermint, Wintergreen & Spearmint Oils: A refreshing plant