Why We Act: Turning Bystanders into Moral Rebels

We are bombarded every day by reports of bad behavior, from sexual harassment to political corruption and bullying belligerence. It’s tempting to blame evil acts on evil people, but that leaves the rest us off the hook. Silence, after all, can perpetuate cruelty. Why We Act draws on the latest developments in psychology and neuroscience to tackle an urgent question: Why do so many of us fail to intervene when we’re needed―and what would it take to make us step up?A renowned psychologist who has done pioneering research on social norms, Catherine Sanderson was inspired to write this book when a freshman in her son’s dorm died twenty hours after a bad fall while drinking. There were many points along the way when a decision to seek help could have saved his life. Why did no one act sooner?Cutting-edge neuroscience offers part of the answer, showing how deviating from the group activates the same receptors in the brain that are triggered by pain. But Sanderson also points to many ways in