The Marketer's Guide to Creative Production: Everything a Marketer Needs to Know About Film and Photography

"A thorough guide for ensuring a smart and thoughtful approach to production so that you and your team are set up for clarity and success." - Carol Hutchinson, General Manager, Global Advertiser"This book provides a rich assortment of examples, tips and best practices to help marketers optimize their productions, leading to the best creative possible to ideally drive the strongest business results." - Bill Duggan, Executive Vice President, Association of National Advertisers"The first book that captures the essence of advertising production best practices...a much-needed way to bring together marketers, agencies, and the production community." - Sergio Lopez, Chief Production Officer, Publicis Groupe "Jillian Gibbs's The Marketer's Guide to Creative Production helps make any reader, be it a marketer, an agency partner, or a production partner better prepared to contribute to their role." - Adam Isadore, formerly Head of Production FCB, BBDO, The MillIn this groundbreaking guide, Jillia