Mass Gothic

Loser edition vinyl is SOLD OUT. Black vinyl shipping now!After nearly ten years as the creative force behind much-loved New York rock outfit Hooray For Earth, Noel Heroux had lost his way. “I was constantly cutting corners and phoning everything in,” he says. “I was super depressed. I was creatively frustrated. I was emotion- ally unavailable to the people I really, really wanted to be there for—and no matter how much I cared, I just couldn’t change. But when I realized that I needed to the end the band and just try again, my head cleared and the clouds parted. I’d been derailed somehow,” he adds. “So I allowed myself to return to the beginning.” This year marks the release of Mass Gothic, the Massachusetts-bred, New York-based singer/songwriter’s self-titled Sub Pop debut. Written and recorded at home over four months during the winter of 2013-2014, it’s a stunning reminder of not just Heroux’s own remarkable talents as singer and songwriter, but how unbridled creativity can sound an