Fire Signs: A Semiotic Theory for Graphic Design

Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers. Semiotics is the study of signs and significations; graphic design creates visual signs meant to create a certain effect in the mind (a “FireSign”). Author: Steven SkaggsPublisher: MIT PressLanguage: EnglishSize: 7 × 9" / 177 × 228 mmPages: 296Publication: 2017Binding: Hardcover