Marketing Research: An Applied Orientation, Global Edition [Paperback] 7e by Malhotra

Product details Brand New Paperback: 888 pages Publisher: Pearson; 7 edition (29 April 2019) Language: English ISBN-10: 1292265639 ISBN-13: 9781292265636 Product Dimensions: 21.8 x 2.8 x 27.7 cm Alternative US Edition For Reference Only ISBN-13: 9780134734842 ISBN-10: 013473484X   Description An applied and practical marketing research textWith a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.