International Business: The Challenges of Globalization [Paperback] 9e by Wild

Product details Brand New Paperback: 448 pages Publisher: Pearson; 9 edition (1 May 2019) Language: English ISBN-10: 1292262257 ISBN-13: 9781292262253 Product Dimensions: 22 x 1 x 28 cm Alternative US Edition For Reference Only ISBN-13: 9780134729220 ISBN-10: 0134729226   Description Cultural focus helps students understand key concepts in international businessInternational Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers.The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it r