ISE Business Research Methods [Paperback] 14e by Pamela Schindler

Product details Brand New Publisher ‏ : ‎ McGraw-Hill Education; 14th edition (February 1, 2021) Language ‏ : ‎ English Paperback ‏ : ‎ 656 pages ISBN-10 ‏ : ‎ 1264704658 ISBN-13 ‏ : ‎ 9781264704651 Description Business Research Methods, 14e, contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making. She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how-to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She