Strategic Management of Technological Innovation [Paperback] 6e by SCHILLING

Product details Brand New Paperback: 368 pages Publisher: McGraw-Hill Education; 6 edition (28 Feb. 2019) Language: English ISBN-10: 1260565793 ISBN-13: 9781260565799 Product Dimensions: 18.9 x 1.4 x 23.3 cm Alternative US Edition For Reference Only ISBN-13: 9781260087956 ISBN-10: 1260087956   Description Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.