20th Century Alcohol & Tobacco Ads (40th Anniversary Edition)

Vices or virtues? Alcohol and tobacco trends are captured through brand images woven into American culture, with icons like the Marlboro Man and Spuds MacKenzie so recognizable they appeared without the product. Some advertisers used clever, subliminal tactics, as seen in the wildly successful Absolut campaign. Even doctors testified that smoking could calm your nerves and liquor could bring social success. Whether you savor these visual delights or embrace the forbidden, this exploration delves into a vibrant, sometimes controversial, chapter of advertising history." The authorSteven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York. The editorJim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture,