Kina Lillet - Au Vin Blanc de la Gironde 1937 Original Poster

Raymond and Paul Lillet, merchants of fine wines, liqueurs and spirits, founded Lillet in 1872. They created Bordeaux’s first and only aperitif, known as Kina Lillet until the 1970s when it became simply Lillet, a blend of Bordeaux wines and handcrafted fruit liqueurs produced in Podensac. In the 20s and 30s, Lillet was served on very special occasions and at official receptions, soon becoming the aperitif in vogue all over the world. In 1937, Lillet’s first major advertising campaign was designed for the American market. The campaign featuring this poster by French artist Robert Wolff, better known as Roby’s, remains famous in the USA and France to this day. After the Second World War, the small family-run company decided to focus on exporting the brand to the US market. Lillet became the star drink of every trendy New York bar. The Anglo-Saxon market really took off in 1945 with the launch of Lillet Dry, which could be mixed with gin or served in cocktails and inspired James Bond's f