BYRRH - The Cold Shoulder After An Argument Original Advertisement 1934

"Oh! You are giving each other the cold shoulder? I'll serve two BYRRHs..Nothing better to counter the cold. This print is part of an advertising campaign for BYRHH Vin Aperitif Au Quinquina, a wine-based apéritif made of red wine, mistelle, and quinine. Created in 1866, it was popular as a French apéritif. With its marketing and reputation as a "hygienic drink", Byrrh sold well in the early 20th century. It was even exported, despite the similarity of its name to "beer", complicating sales in English- and German-language speaking regions. Byrrh was sold in the United States until Prohibition. As of 2012, Byrrh has been reintroduced to the United States. Advertisements for Byrrh are often visible in older French films or in films set in the France of the past. Mad Men Season 4, episode 6 ("Waldorf Stories") featured a Byrhh advertisement that won a CLIO Award in April 1965. About the artist: Georges Léonnec (1881-1940), the brother of the novelist Félix Léonnec, began his career as a c