Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond (Updated, Revised)

Title: Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond (Updated, Revised) Author: Paco Underhill ISBN: 9781416595243 Publisher: Simon & Schuster Published: 2008 Binding: Paperback Language: English Condition: Used: Near Fine Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders. Business & Personal Finance 1596940 Publisher Description: Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on: -The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.