Fascinate: Your 7 Triggers to Persuasion and Captivation

Title: Fascinate: Your 7 Triggers to Persuasion and Captivation Author: Sally Hogshead ISBN: 9780061714702 Publisher: HarperBusiness Published: 2010 Binding: Hardcover Language: English Condition: Used: Near Fine Disc, case and artwork in excellent condition with little sign of use. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders. Business & Personal Finance 1627291 Publisher Description: What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of co