Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
$27.00
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Title Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy ISBN 0684864665 Author Rust, Roland; Zeithaml, Valarie; Lemon, Katherine Binding Hardcover Publisher Free Press Publisher Year Publisher Location Condition Fine Description 0684864665 Fine in Fine dust jacket. First edition.
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