Obvious Choice, The: Timeless Lessons on Success, Profit, and Finding Your Way
$26.39
{{option.name}}:
{{selected_options[option.position]}}
{{value_obj.value}}
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way. 240 pages hc
Show More
Show Less