COMPETITIVE PRESSURE - Mission 1: Know who your real competition is and identify your gaps (Part 2 Only)

Competition kicking your butt?!       Competition kicking your butt?!       We've learned the hard way that it has a lot to do with what you know about your customer in the market and how effectively your competitors serve their needs. It's more than just understanding their value prop and position in the market.  It's understanding where you are relative to your competitors through your customers' eyes.  We have different ways at getting this perspective.    Mission 1:  Know who your real competition is and identify your gaps (Part 2 Only) This is only part 2 of the mission in case you've already been through our foundations course!  If you haven't taken that, we recommend taking both, part 1 & 2.  Find it on our offering page. This part of the mission helps you evaluate your competition from your target customer's perspective.  Then taking action on what you learn. This mission encompasses 2 out of 3 sets of videos: Part I:  Foundations (NOT INCLUDED) Start with making sure yo