Joico JoiFull Volumizing Shampoo

We’re setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Leaves strands clean with a sheen—uniquely nourished and ready for extraordinary body with a natural feel. It’s full-on thick, bouncy hair with the ease of three completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healthy volume and protection; then power up big-time with one game-changing styler. Fuller, thicker, bouncier hair 24-hour style retention* Provides long-lasting humidity protection* Instantly adds shine Rich lather gently yet thoroughly cleanses hair Adds instant, lightweight body *When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system