Email Marketing Basics (eBook)
The need for email marketing is one of those things you just can’t argue with because the numbers are just too clear and astounding to ignore. There are 3.9 billion daily email users and this number is expected to climb to 4.3 billion by 2023. (Statista, 2020) The average return on investment (ROI) for email marketing these days is $38 for every $1 spent, that's a whopping 3,800% ROI, making it one of the most effective options available. 80% of business professionals report growth in customer acquisition and retention resulting from email marketing. Not even social media comes close. Leads are twice as likely to opt-in to your email list than they are to engage with your business on Facebook. And if you thought social media and search engines were the key to growing your business, think again. Email conversion rates are higher than both search and social combined! If you're not using email marketing in your business, you are seriously leaving a lot of money on the table. Let's fix