1926 Photogravure Ludwig Hohlwein Prometheus Elektrische German Poster Teapot Ad

"Prometheus Elektrische" This is an original 1926 photogravure of an advertising poster by Ludwig Hohlwein for Prometheus Elektrische Koch & Heiz-Apparate. Period Paper is pleased to offer a collection of original photogravures and lithographs of the poster designs of the master of German poster art --Ludwig Hohlwein (1874 - 1949). Born in Wiesbaden, Germany, Hohlwein first studied for a career in architecture but by 1906 had turned to commercial art and poster design. Today Hohlwein poster art is highly collectible and much sought after. The Photogravure Process. A photogravure is a photographic image produced from an engraving plate--an expensive and rarely used process today. Through the transfer of etching ink from an etched copperplate to special dampened paper run through an etching press, this process creates an image that registers an extraordinary variety of tones. This unique tonal range comes from photogravure's variable depth of etch--the shadows are etched many time