How Design Makes Us Think

“…thought provoking, beautiful, and superbly created.” —Paula Scher, Partner, Pentagram “Insightful and accessible, Sean Adams tackles design from every angle and every medium.”—Jennifer Morla, President and Creative Director, Morla Design AIGA medalist and former AIGA National President Sean Adams visually explores design principles and theory that affect the way we think and how we behave. Design is everywhere. It’s visceral. It’s intellectual. It’s emotional. While we often discuss the aesthetics of design, we don't always dig deeper into the ways design can overtly, or covertly, influence how we feel and act.  In How Design Makes Us Think, AIGA award-winning graphic designer Sean Adams walks us through the power of design to attract attention and convey meaning. Through hundreds of examples across design principles, from graphic design to industrial design to architecture, Adams illustrates how design can inspire, provoke, amuse, anger, or reassure us, or subtly or consciously inf